Building backlinks are one of the most effective ways to gain organic traffic to your website and increase your ranking in Google but in order to notice results, you need to focus more on the quality than the quantity of those backlinks. Here are some smart strategies that will help you build high-quality backlinks.
Backlinks Through Infographics
Infographics are effective for backlinks because they contain interesting information that it is easy to digest, they are easily shareable, and are visually attractive to the audience. The steps to take advantage of infographics are simple:
* Create the Infographic: It can’t be a basic infographic, it has to be a unique and valuable one. It should have an attractive design, contain interesting facts or statistics, and create a useful guide about a topic related to your niche.
* Now you have to publish the infographic on your site and sites like Pinterest or Infographic Journal. Your audience should be able to share the infographic in social medial easily, we recommend that you install the Image Sharer Plugin by Sumo, it is a free plugin that will make it easier to share your image through the network. Reach out to websites that have a similar niche to yours and send them your infographic.
Guest Blogging will allow you to reach a new audience and attract organic traffic to your website. First, you have to find sites on your niche that allow for guest posting, to do this search on Google “Target keywords+write for us” and follow other guest bloggers to know which sites they have been posting on. Go for the sites that have high domain authority.
In order to notice results from this technique, you have to write useful content that will be valuable for the audience of the site. Always make sure to link your website and social media profiles so anyone who likes your post can easily follow you.
Spy On Competitors
Stay up on the date to your competitor’s backlinks strategies. Here are some tips to learn about their link-building earning techniques. Determine who your competitors are and start off just with two competitors. Get a copy of a list of all the backlinks the competitor has. Use the Open Site Explorer and paste the competitor’s URL in the search and check the results under the Inbound Links heading. Write 5 to 10 links from the websites with the highest domain authority. Perform a link profile audit and copy the backlink strategy. Use the tool Monitor Backlinks to get a weekly report containing all the new links your competitors have earned.
Build Internal Links
Internal links are hyperlinks that direct to pages on the same domain and when you use them correctly it can help you rank higher on Google. Some ways to build them is by using keyword-rich anchor text and link to important pages. Don’t link from irrelevant pages to boost authority, don’t use the same anchor text for two different pages, and audit all the internal links with the Google Search Console.
Promote Your Content
It is important to write great content but also to know how to promote it in order to get high-quality backlinks. One of the best ways to do it is by running weekly or monthly roundups. Use Google and search: keyword+roundups and contact the blogger or website and give a helpful and interesting introduction of your website and brand, then provide the link to one of your best articles or guides. If your content is great and useful they may probably link back to you in their next weekly roundup.
Use Skyscraper Content
The Skyscraper technique consists of finding popular topics regarding your industry, you can search through online communities, influencers blogs, or use tools like BuzzSumo to find relevant content. Once you identify the topic search it on Google and look at which results rank high. Now it is time to create a better copy, some tips include writing a longer article than the ones you saw, identifying a small group of relevant keywords to target, using strong headlines, and anything you can to create the most valuable article for that topic. Now find influencers or popular websites that have linked to your competitors and tell them about your article and it is more valuable. If they consider your article useful they will share it and it is a win-win situation.
Using testimonials to build backlinks is a great strategy because it increases your website exposure and visibility. Start by making a list of sites your business use, it is important that these sites are relevant to your niche, check if the company has a space to submit reviews directly on their website or you can also share a review on your own site. The next step is to create a helpful and unique review of the company and reach them out, make sure to include your business name and website so they can create a backlink to your site. Even if they don’t link back to you they will most likely use your business name and unlinked mentions are beneficial for your site.
Backlink From Blogger or Influencer
One of the best ways to spread the word about your business is to have influencers or bloggers of your niche share your content, contact them and go straight to the point about your content and how it could be beneficial for their audience. You can use a free service called Help a Reporter Out that connects influencers or bloggers that need sources to websites that need exposure, just keep an eye out on requesters on your niche and send them a brief pitch.